Designed for a flagship event at the Olympic stadium for the Mayor of London a year after the Olympics, we were tasked to create a film that quickly explained their message—motivated people to stay involved and kept the legacy and momentum generated by the Games going. The event was hosted by Eddie Izzard, which meant that the film had to be light-hearted and engaging. It needed to immediately link to the Olympics brand without using any of the official branding and involved working with a wide range of stakeholders.

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