It took two months for Sharad Patel to produce and direct this promo for Schilling Robotics under employment of Hexagroup.
Sharad spent over 40 hours alone on producing (recording live musicians, editing, and mixing) the music track in Pro Tools.
The team included Cory Jenson and Alex Yrigoyen (graphic design), Slade Deliberto (3D animator in After Effects, Lightwave and Maya), and myself (After Effects, and camerawork in Maya).
For the security cam intro: all the backgrounds are either still photo 3D environments created by Slade Deliberto at Hexagroup or stock still photos (like the elevator) from istock. The voice is by Cecelia Ottenweller at Hexagroup.
The music is based on "Suffragette City" by David Bowie and features Slade Deliberto on guitar, Ben Fordyce on drums, and Andrew Richardson on keyboards and keyboard bass. Sharad added bits of additional instrumentation.
He started the production process with a storyboard/video animatic which was followed almost exactly under his direction.
He also directed the actors, with DP Robert Murphy shooting, against a greenscreen at Hassan Nadji's studio "NadjiFilms" in The Heights in Houston.
The purpose of this video was to make Schilling Robotics look cooler than cool. Their two products (robotic manipulators and ROV's) are already known in their industry (and helped with trying to contain the BP oil leak)
Please browse krop.com/sharad/ for more films, drawings, and music
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