You may have guessed by now that we are slightly fixated with Karl Lagerfeld. Ever since his impersonator showed up at our Phonebooth party we’ve been trying to work out the meaning behind his leathery visage making subtle cameos in all our work. It’s similar to the self-referential theme that had Hitchcock standing in to pump gas or make change in all of his films, except that would only truly make sense if we actually WERE Karl Lagerfeld. Are we? Is he the man behind it all? Pushing buttons? signing checks? Does he fund We Make It Good? He did famously say that if he weren’t a fashion designer then he would be in advertising. Are we in advertising? Are we making art and calling it advertising? We have no answers for these questions as of yet but keep checking back to see if we’ve gotten any closer to working it out.