Creative is a broad term that describes us. CEOs, HR staffers, and small business owners hire us for our specialized talents that bring ideas to life in a variety of formats. We navigate industries almost seamlessly, whether as snappy copywriters and content curators or innovative webmasters and analytics gurus. But how do we survive as creatives? Do we specialize or generalize? Is it in our best creative — yet also financial — interest to work for a Fortune 500 company, juggle contract gigs found via agencies, or run our own freelance firm? As a creative professional, it is paramount to be constantly evolving despite not knowing where industries are headed.

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