I did this job as volunteer work for Underline Studio. They created the ads for rethinkbreastcancer.com.
My mother in law, her mom, and a close friend's mother got surgery for this reason. I know how hard it could be for the family, that's why I support the cause and I was very happy of making this humble contribution.
The animation is simple and to the point. Revealing the photographs one step at a time, bubbles that contain some feelings and thoughts of these women vanish and let the audience see what is like to go through this very invasive surgery. This campaign was created to raise awareness about breast cancer in the world, a disease that sadly has become more common in the world these days.
Please check David Jay's excellent work here: davidjayphotography.com
Thanks for watching
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