'As a nation we have pushed a significant number of our young men to the very edges of society and created within them feelings of neglect and apathy. It is now time to empower these young lads and give them a sense of belonging.

A drawing has the power to go further than words. But the twenty meter long drawing that will be installed on this Galway city landmark has the potential to resonate and disrupt the visual landscape of the city. It has the power to pull a passer-by from the mundane, the power to trend and the power to gain real social momentum. It will re-establish respect for and showcase the capabilities of our nation's sons.’

Joe’s aim is to create something more meaningful for young men in Ireland to be part of. There are a growing number of Irish men who feel let down or indeed, left out of an ever-changing Irish society. By engaging them in this type of creative process, the project aims to give them the chance to be part of a social movement that aims to create something positive for the community in which the street art is displayed.

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