What if the best way of selling a brand was without the brand at all? Marc explores the world of Product Displacement.

Presenter: Marc Fennell
Seg Producer: Marc Fennell
Director: Nathan Earl
Writers: Marc Fennell
Editor: Nick McDougall
Graphics: Luke Harris

Hungry Beast is a journalism/comedy/weirdness primetime tv experiment by the Australian Broadcasting Corporation and Andrew Denton's Zapruder's Other Films. Airs on ABC1

If you want to know more about product displacement check-out the definitive blog on displacement by US Media Analyst Gladys Santiago:
productdisplacement.tumblr.com/

Other great links explaining displacement:
gladyssantiago.wordpress.com/2009/04/16/product-displacements-explained-part-1/
gnovisjournal.org/blog/product-displacements-catalysts-engagement

And a guy who’s taken it so much further:
notarealthing.com/

Wanna know more about who’s behind MeatWater? Find out here:
dinnerinabottle.com/

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