Shoulder pads, fingerless gloves and leg warmers. These three phrases will take you down memory lane to your fashion mistakes of the 80’s. As far as design goes, no decade is quite as no no notorious as the 80’s. Loud, colourful and in your face design was as popular in the 80s as New Kids on the Block, The Cosby Show and Pat Sharps mullet.
Drawing inspiration from the advert created last year, Bolder Creative not only designed the album cover but also a 30 second commercial that reflected the style and tone of the album, so they created a vast sound reactive 3D landscape composed of luminescent geometric forms. With neon lights and abstract shapes the responsive environment and dynamic camera moves take you on a journey where colourful and reflective shapes create new scenes and is evocative of the dance floors of our youth.
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