Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006.

Marketing is experiencing a radical shift. Consumers are in control. They connect on their own terms. The old mass marketing rules no longer apply. This clip was part of a Saatchi & Saatchi clients and agency presentation in Madrid, Spain on 8 June 2006. Thanks to Javier for the footage. Clip includes All Blacks new Haka.

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