"Portraits of Hope," the media centerpiece of Fashion Target Breast Cancer 2000 (a charity consortium of fashion labels, designers and luxury clothiers) is an uplifting video about breast cancer survival. Set against spiritual, etherial imagery, notable women and men who have survived breast cancer speak about their experience battling this terrible disease. As the primary media for the 2000 cause, "Portraits of Hope" was showcased in the window displays of participating retailers across the country, and aired on television as part of the media campaign.
This video helped Fashion Targets Breast Cancer raise several million dollars for the cause, and gained Seth national recognition with two Gold Aurora Awards (Directing, Best Public Relation/Outreach) and one Silver Telly (Public Outreach).
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