‘Marketing’ what you do doesn’t have to mean selling it. The Marketing Mix will help you do this, if that’s your goal, but it’s also useful for defining the different ways in which people might form opinions about your work – as well as highlighting opportunities for influencing this process. This is a key tool to help you get buy-in from stakeholders for your project.

For more information, visit: diytoolkit.org/tools/marketing-mix-2/

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