Initially developed as the 'World of More' print campaign for Petro, this spot was a chance to bring all the stills work we had collaborated on with agency TBWA into full-heeled motion. The piece was also hugely exciting for our team as it affirmed to us that we've legitimately arrived in the spellbinding world of 3D character animation!

See more in-depth coverage of the project on our website here:


Client: Petro Canada
Agency: TBWA
ACD: Don Embree, Bart Smith
AD, CW: Sarah Quinto, Julia Forrester
Agency Producer: Lauren Sloan

Director: Tendril
Creative Directors: Chris Bahry, Alexandre Torres
Executive Producer: Kate Bate
Producer: Mary Anne Ledesma, Suzy Bradshaw
Coordinator: Leah Wesolowski
Storyboard & Animatic: Olov Burman
Character Design: Rodrigo Rezende
Beaver Design: Vini Nascimento
Animation: Olov Burman, Christina Sidoti
Rigging: Nick Miller
Technical Director: Ben Pilgrim
Modeling: Vini Nascimento, Ben Pilgrim, Rowan Simpson, Marcin Porebski
Textures:Brad Husband, Rowan Simpson
Lighting & Render: Brad Husband
Editing: Steve Manz of Relish Editing
Music: Eggplant Collective

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