An authority and expert in strategy and brand marketing, Idris operates at the intersection of business strategy, experience design and emerging technologies. Idris provides C-level executive and board-level counsel, innovation and strategic guidance for multiple industries that often involve leading growth initiatives and innovation management. Previously he was Senior VP, Chief Strategist with Blast Radius (a WPP company), where he was responsible for global strategy outputs for clients such as Nike, Nintendo, Intrawest, BMW and AOL. Prior to that he was global head of strategy with Organic (an OMG company) with clients such as HP, Bell and Daimler Chrysler. His other experiences included President, Chief Strategy Officer with Live Lowe and Partners (an IPG company) with clients such as HSBC and MasterCard, consultant with McKinsey and Chief Strategist N.A. with CBIZ e-solutions (CBIZ).