IBM Smarter Planet - Why Data Matters
Animation for a banner about traffic, based on Singapore Public Transport Annual and Monthly Reports

Concept: Roadmap / Traffic flow (10sec. intro + 20sec. loop)
Datasets:
- Average speed (km/h) on Expressways vs. Arterial Roads during peak hours (8-9am and 6-7pm)
- Average daily ridership by public transport (MRT, LRT, Taxi, Bus)
- Average daily traffic volume
- Motor vehicle population

Art direction:
ogilvy.com

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