44 Idents for the introduction of the red Toyota Aygo, sponsoring T4 on Channel 4. We tweaked the style towards a blend of 3d photorealism in limbo/graphic space, while the animation ventures in the realms of contemporary motion graphics and abstract art sculptures wherever possible. We were lucky enough to be involved in or even writing the scripts for about half the idents.
Agency: CHI, London
Length: 5s, 10s, 15s
Sound: Michael Fakesch
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