In 2009 the Sci Fi channel relaunched as SyFy. ManvsMachine were invited by fellow London design studio Proud to collaborate from the pitch stage of this complete rebrand project — tasked with designing the new on-air look.

The brief asked for an ownable and distinguishable solution; retaining the positive associations from the genre of science fiction, whilst appealing to a broader audience and embracing the benefits of imagination.

© ManvsMachine Ltd. / Proud Creative Ltd.

Sound design by Rich Martin @ Envy.

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