andre, how do you figure? Seems perfectly functional, and as a magazine art director, the best concept I've seen of taking a print publication to the E-Reader format.

and the almost unnoticed Shylock Shuffle comment they eased in there sneakily - 'the ads are as important to us as the content'. Yeah baby. It's not about the readers, those morons just have to stfu and buy the mag like good sheep. No, no, no. It's the advertisers who matter, baby. They're the cream on the cream etc on the cake.
I mean, are yo dumb, you bozo. We know where our priorities lie and they are not with the reader. We like being in bed with ad guys and gals. Oooh! Money is such a good lubricant, isn't it?

This is not an iPad app. It is an Adobe Air application running Windows 7 on the HP's Slate tablet (most likely). They also showed off it running on the Nexus One and iPhone 3G using the same "code base". Which means that they probably just exported to iPhone App. The iPhone and iPad do not run Adobe Air applications nor Flash so this platform will require some work-arounds to function on the iPhone OS platform - including the iPad.

I was impressed with the detail and effort made to make the digital transition from a print magazine. I thought it was very useful and natural. It wasn't a blog style and it was just a printed magazine exported to pdf and displayed on an LCD.

Good work Wired consultants!

"Trapping content on the iPad won't work, even if it's pretty"
radar.oreilly.com/2010/03/trapping-content-on-the-ipad-w.html

Thanks for all the likes and feedback. We had a hard time filming this an hour long ;-)