Consumer society is based on aspiration for affluence. But on the way to affluence we don’t collect, we waste, slowly draining all our resources.
In the 17th century emblematic still life had moral and didactic meaning. Objects presented in a still life could be read in different aspects. As symbols of death, frailty of life, evil and sin or symbols of salvation, appeal to modesty and goodness.
An opulent still life could be read by contemporaries as appeal to part with all superfluities.
In consumer society there is no place for propaganda of abstinence or moderation because it leads to the collapse of such society. A large reach video still life which is being eaten has an absolutely different affect (in comparison with an opulent 17th century still life). It arouses desire, excites envy, and leads to frustration. It’s a symbol of potlatch, which is according to G. Bataille the last irretrievable loss of one’s life, an endless horrifying feast. After potlatch there is nothing but waste, garbage and trash, reminding us of death.

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