Avios took over an entire Channel 4 commercial break on Friday (25/7), with a new spot that has been graded by Finish’s Paul Harrison, with David Clifton and Andy Copping on Flame.

The 3-minute film, directed by Ed Sayers through Independent for agency 101 London, is a heartwarming quest to turn travel rewards points into gifts for those who need them most.

Finish worked on the campaign’s grade and post-production, further enhancing what is already a beautiful concept.

Paul Harrison, who graded the film, said “the grade had to be beautiful and rich but not look like it was graded to have a strong look that would detract from the film.”

Post House: Finish
Post Producer: Louise Unwin
Colourist: Paul Harrison
Lead Flame: David Clifton
Flame Assist: Andy Copping
Agency: 101 London
Executive Creative Director: Richard Flintham
Creative Directors: Augusto Sola, Mark Elwood
Creatives: Tim Donald, Misha Newby
Agency Producer: Natalie Curran
Production Company: Independent
Director: Ed Sayers
Producer: Adam Saward
Editing House: Circus
Editor: Joce Hockings

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