Watson Foundations, an IBM Big Data & Analytics Platform, presents Acquiring, Growing and Retaining Customers with C Spire, a wireless provider who uses predictive analytics and decision management to identify when customers might leave and personalize experiences so they don't.

Client (IBM):
WW Program Director, Category Marketing: Michele Shaw
Marketing Manager: Clara Belalcazar

Agency (Ogilvy):
Executive Creative Directors: Mike Hahn and Ryan Blank
Creative Director: Rune Degett
Associate Creative Director: Tom Greenwood
Art Director: Ramona Todoca
Executive Producer: Lee Weiss
Producer: Danielle Magee & Jessica Latour
Business Manager: Camille Crenshaw
Account Supervisor: Lynn Tran

Directed and Produced by: dress code

Creative Directors: Andre Andreev, G. Dan Covert
Executive Producer: Tara Rose Stromberg
Set-maker: Hattie Newman
Animator: Josh Parker
Animation Assistant: Mike Cook
Designers: John J. Custer, Chris Rushing, Mike Cook
Compositors: Owen Hammer, Alejandro Monzón
Music/Sound: You Too Can Woo

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