This is a brief "making of" of the brand presentation of Keraben Ceramics in Dubai. We are recreating a ventilated facade made of large format ceramic tiles to creat a back-drop for the presentation. On the reverse side of the backdrop we will be projecting in real time a team of architects drawing out plans for various scenes both in door and out door. Surrounding the venue will be 5 large vitrines filled with sand that at one time will empty creating 5 sunrises and showcasing a few of Keraben's finest ceramic tiles. ...all this weighing nearly 7 tons...set up in 6 hours, taken down in 3...and on the 27th floor of the worlds only 7 star hotel.

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