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14. VIV Mag Interactive Feature Spread - iPad Demo
1 year ago
Together with co-directors Cory Strassburger and Ming Hsiung, we produced a motion magazine cover and feature spread for Viv Mag - an all digital magazine, which would allow us to create content that will be able to live on the iPad and other tablet devices where digital magazines can live.
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MILKTOOTH5 days ago -
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Mrbright1 week ago -
jonas kuhner1 week ago -
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xpandi2 weeks ago
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Anton Kant tel.890251239792 weeks ago -
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Flavio Fusuma3 weeks ago
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I find that unlikely.
Nice proof of concept, though.
If the standard advertisement-based revenue model is going to be used for product placement, embedded analytics code or interactive ads, then I see some potential. But we all know that revenue-generating models translated from old media to new media have never really worked. A lesson learned many times over by the publishing houses. Now is the opportunity to really think outside the box.
In the short term, I see articles like this being produced in very limited runs to see if their is a pent-up demand. If publishers can quantify revenue based on a revolutionary new business model, then we might see it grow. For example, sharing the article across social networks might create a viral effect and increase demand to pay for the shared content.
Paying for the content might give users special incentives that they couldn't get from the typical pay-per-click advertiser on a website. A new business model could potentially introduce an entirely new set of revenue streams that have yet to be invented for publishers and advertisers.
I really hope this works, but time will only tell.
Anyway! You got a positiv feature on the showreelarchive.com !! We all want to see more!
If you have better ideas to push the technological capacity, suggest them - and do them. But don't just belittle people's work because they had the audacity to do it first
As for biz model... who knows would be nice if there was a standard for digitalmags that will work on all tablets.
And with enough reach... or digi magapp downloads this could work for specific niches with ad budgets.
Although you can do wonders now with canon 5d/cinema4d/smoke/fcpStudio worklflow and distrubuted teams.
It's a nice concept, but IMHO not suited for content consisting mainly of the written word.
I could see the animation as being very annoying if I am simply trying to read an article or re-read one. Reminds me of a super long intro sequence to a DVD like Carlo mentioned. Perhaps there will be simple ways to jump over animation. These are beautiful but I would hate to have to sit through some low budget intros.
Remember the 90's when everyone had Flash splash pages?
If you want people to read stuff, make it readable.
This approach can't decide whether it is arthur or martha. Smashing two separate approaches is not very innovative or compelling. Reminds me of initial approaches to dvd extra textual content or full flash websites.
The graphic elements are not making it any easier to get at the textual content, and the animations come across as gratuitous.
Dont get me wrong though the thing is as sexy as hell, very slick and high production values and execution. It is the treatment of the textual content and UX that is off.
When will publishers learn - people want CONTENT fast. This is just another hugely irritating DVD menu. Literally, that's all it is.
"Read this (seemingly banal) article, but only after a 5 second unskippable pointless animation!"
If this is the future of magazines, then the industry is screwed. Wrong rabbit hole to go down guys. People don't want to see this, they want fast access to your content. And good content. I'll leave that critique well alone.
I think the problem here is that it requires me to keep jumping from Reading mode to Watching mode and back again... Ultimately BREAKING the flow of the article, rather than helping it. If you go to these lengths to animate the content of the article, it might as well all be an animation. And it would be beautiful I'm sure
There is no right or wrong here, just personal preference - and, c'mon we know it will all be 'skippable' - subscribers will demand it & the magazines will listen.
Now as far as the execution of this 'concept' (which I think is what discussions on this particular site should be about) I think he totally NAILED IT! Just as he did for the Outside magazine cover - tailored to audience. So Matthew's lament about about 'hating the intro to the seemingly banal article' totally exposes him as NOT PART OF THE DEMO THAT THIS MAGAZINE IS TRYING TO ATTRACT! So just move on, this article is obviously not for you. But to say this type of sophisticated imagery is not going to happen, is to stick YOUR head down a rabbit (or rather, ostrich) hole and pretend print isn't evolving - it is - and frankly, these types of intros and moving covers will be part of what will SAVE the magazine & newspaper as a format. Not to mention the freakin' forests it will save!
As a content creator, I only see the positives here - yes, Alex is setting the bar very high - but just walk past a magazine & newspaper stand and look at all the different layouts, photography, paper stock, typography - there's a world of opportunity here from a design POV, whether you have a big budget or just a brilliant idea & a $300 GoPro camera, the possibilities of this new canvas are very exciting to anyone in the moving pictures industry.
That said, I agree with everyone else - this sort of user experience just pisses most people off. If this sort of thing impressed people, they'd be sitting in their loungerooms spending hours exploring DVD menus rather than just watching the movie, and hideous Flash micro-sites created for multinationals by big agencies would be bigger than Facebook.
well done!
In my opinion, devices like the ipad will change the media industry.
This method of displaying content is already being done on web sites with Flash, AJAX, etc. We've had this capability for most of the past decade, and it never took off as the dominant method of displaying primarily textual content, because it's not practical either from a user interface or a budgetary standpoint.
It's slick mograph work, but it totally fails to understand the purpose of tablets or harness their best features.
oh but its interactive right?
blog.itechtalk.com/2010/joliese-tan-review/
idek.net/1Cir
Unquestionably innovative and beautiful work.
I think the key issue is developing user enticing/meaningful interactivity. It's got to be more than just pretty pictures moving- I want the imagery to lead me into something and enhance my experience, not distract me from it.
UX + eye candy= value added content.
cameta.com/nikon-d90-digital-slr-camera-body-36657.cfm
But, in practical use for a magazine intro or indexing of information... hmmm.... not sure it hits the spot. Some will find this annoying... others will find it a work of art unto itself... don't know if those two impressions can mix effectively as an introduction or as a referencing or indexing format called a digital magazine.
Only time (and money) will tell if this has practical value or simply gimicky marketing. Will be interesting to see...