If you are feeling overwhelmed by the array of social media options available to you, take heart.

In this conversation with Communications Network contributor Susan Herr, Beth Kanter describes the benefits of incrementally incorporating new approaches. The author of one of the longest running and most popular blogs for nonprofits, Beth's Blog: How Nonprofits Can Use Social Media, Kanter advocates for ways that enable even the most cautious organizations to find a starting point.

Kanter, is also co-author of the forthcoming book, The Networked Nonprofit, to be published by J. Wiley in 2010. In addition, she is the CEO of Zoetica, a company that serves nonprofits and socially conscious companies with top-tier, online marketing services In 2009, Fast Company Magazine named her as one of the most influential women in technology and one of Business Week's "Voices of Innovation for Social Media."
The Networked Nonprofit, to be published by J. Wiley in 2010. Beth is the CEO of Zoetica, a company that serves nonprofits and socially conscious companies with top-tier, online marketing services In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week's "Voices of Innovation for Social Media."

Running time of this episode is 27 minutes. To view selected sections, use the guide below to forward to the time indicated:

- Beth Kanter may not be human (or what 100,000 Twitter followers get you.) (00:27-3:30)
- Disciplined use of Twitter and what you can expect to get (3:30-8:00)
- Why incremental approaches make sense for your social media experiments (8:00-14:44)
- What about the skeptics in our midst? (4:44-17:04)
- How program and communications staff are partnering for greater impact (17:04-20:00)
- What does the future hold for foundations and social media? (20:00-23:50)
- What is Beth’s new book about? (23:50-2625)

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