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A short film about what the future of advertising might look like.

Join us for a discussion on Oct 14, 2011
Emerging Technology & Advertising
etaevent.com


Awards

2011 Webby - Nominee
Category: Interactive Advertising / Online Commercials

2010 Canadian Marketing Awards (CMA) - GOLD
Category: Business Products & Services

2010 Applied Arts
Category: Advertising/Non-Traditional - Series

2010 Advertising & Design Club of Canada (ADCC) - Merit Award
Category: Advertising Innovative, Single

Credits

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  • Tall Neil 1 year ago
    I am not sure if this is funny or sad. It is ironically an ad itself, yet the producers don't realize that the message is only half true. To build a sustainable society where we don't systematically create barriers and structures (like advertising) that reduce peoples ability or capacity to meet their needs, we will eventually have to stop creating advertisements that promote consumption and an ideals of pseudo satisfying success. Whether it is online, or in print or on TV, it is just another medium for selling crap.
    Honestly communicating how products or services can uniquely and effectively meet a human need is one thing, but that isn't what is happening these days, tv or not.
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  • Luc Slosse 1 year ago
    Definitely produced by a good advertising agency that understands the use of new media and the need to change our minds and methods.
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  • Adam Sefton 1 year ago
    Statistically dubious, mildly patronising and about 3 years too late to be relevant. The internet isn't going to destroy the ad agency. Blogs aren't going to destroy TV. The internet forces a more open dialogue, sure, and makes it harder to cover up a bad product with a good ad.
    The internet is the world's largest communications tool, connecting you with thousands of people you wouldn't otherwise be able to connect with. Good advertising understands this. Bad advertising doesn't.
  • The Brothers Grinn plus 1 year ago
    You make kittens cry.
  • Ryan Lee 1 year ago
    You make kittens agree with you.
  • massimiliano cremonini 1 year ago
    you might be right.
    but blogging is killing at least bad advertising agencies... and that's a fact.
  • Kari Rippetoe 1 year ago
    The internet won't destroy the advertising agency IF the advertising agency adapts, adopts and improves the way it's advertising. Honestly, I think most ad agencies get this and are actively integrating online and offline tactics.
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  • Fred Winetown 1 year ago
    Awesome, just awesome. And true of course. I'm glad I'm working for an agency that has this kind of thinking in its backbone.
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  • Köksal Abdurrahmanoglu 1 year ago
    Funny, sad and horrific at the same time!
    And guess what, it might be a bit of over the top but considering all the shift and change happening, consumer and brand might not one day need a middleman between them anymore ;(

    Check out my post on the subject:
    Agency Crunch!
    koksala.wordpress.com/2010/03/02/agency-crunch-update/

    Awesome work guys...
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  • nagash 1 year ago
    hope they vanish soon, adbastards
  • antenando 1 year ago
    They will perish amongst the media buyers.
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  • Tom Fawbush 1 year ago
    Why do people always use British guys to deliver the bad news? Pour blokes.
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  • James McIntosh plus 1 year ago
    "someone glibbly suggested a twitter stream".

    Ha!
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  • Loni Bird 1 year ago
    Did anyone else notice the bong sitting on the desk in the last shot?! LOL!
  • Ray Roman 1 year ago
    yes.
  • Matías Halles 1 year ago
    there's a thong also.. behind the bong :)
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  • Ray Roman 1 year ago
    Bad ads make kittens cry. ;(
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  • Richard Elen plus 1 year ago
    Mr Sefton has the measure of this, I think. It's a clever idea and looks fairly good, though to me the style doesn't quite succeed in appearing to place it in the factual/documentary genre.

    I would also imagine that the target audience would be rather too able to poke holes in the statistical references – for example, "AM/FM" radio listening might be down in some markets but overall listening in the "radio space" (ie including digital and internet radio) is up quite significantly.
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  • Carlos Pacheco 1 year ago
    although its obviously taken to the extreme. I really enjoyed the video. or at most hip people say nowadays. Brilliant!
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  • Richard Pierre 1 year ago
    Very well executed
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  • ruben 1 year ago
    so true and truly awesome! Some more on the subject 'ignorant and dying ad agencies'; vimeo.com/7549376
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  • Dubravko Naumov 1 year ago
    Love the cut when he explains that people have vanished (he says:"gone"...- cut to an empty parking lot, everything gray, wet and sublime...you can feel 'the day after' atmosphere)
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  • Andrew Glynn 1 year ago
    I agree for the most part with Mr. Elen on the points of the evolution of traditional to new media being more of a shift, rather than an outright extinction.

    However, I think that when we start looking for factual references in this spot, we lose focus of the overall message of the ad. It's for the FITC - it's advertising professionals who are forced to adhere to statistics, market research and uncompromising clients. Beyond its intrusiveness and relevance, its purpose is give its target audience a chance to free interpretation, not just "what the numbers are telling us".

    Well executed spot, and has definitely succeeded in teasing me into finding out more through this conference, rather than simply analyzing the relevant data alone at my desk.
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  • Chat Chow TV plus 1 year ago
    Well shot and executed. Great job.
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  • Liz Rosenthal 1 year ago
    Sure, nice production values. However, if the message wasn't outdated, (Yes, we've heard this interweb thingie just might catch on.) the gags were either based in truth or outrageous enough to be funny, (T-squares? C'mon people.) and calling traditional ad people "arrogant " didn't reek with the stench of self-righteousness, I would like this video very much.

    Perhaps this biggest problem with industry integration is the partisanship. Why can't we all get a long? WHY?

    Why can't the hipster digital kids see the gift in working alongside old crusty folks who actually know how to craft a story and build a brand?

    And traditional folks, (who probably aren't reading this) would it kill you to turn on your hearing aids, take down your blinders and listen to the snot-nosed rugrats? You might actually learn something.

    Quite honestly, there's a growing population of smart, talented creatives who get the pull medium of digital and also get what a big idea is. (Hint: it's not an Ajax box.) Let's spend our energy celebrating those people instead of slamming those who don't have our exact same point of view.

    And in case you're wondering, I'm a digital person with a traditional background. Surprise!
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  • Fisheye Corporation pro 1 year ago
    It's not about whether new media kicks TV's butt (it doesn't) or what happens to radio consumption (growing), it is about creating brand experiences that are actually welcomed by the consumer.

    People don't hate brands, they just hate intrusion. And traditional advertising has been all about intrusion, for the last 50 years.
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  • John Karlson 1 year ago
    Many agencies ironically miss the point and assume they simply need to migrate to newer, digital communication channels. The transformation underway is not analogous to adding a department as agencies did during the mid-century transition from radio to TV. To be sure, "ads" will still be around to do things like rally enthusiasts and announce new products. But agencies will be distinguished by the ideas they bring that materially improve the customer experience or enable brand evangelists to share their convictions.
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  • michelekerepesi 1 year ago
    I like the bong on the desk at the end lol. nice touch.
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  • Gert-Jan Berghuis 1 year ago
    I think the video is a little bit exaggerated but it demonstrates the naive thinking of some agencies. They are not up to date anymore and cannot beat interactive agencies and social media agencies. I found nice article about this here: viralinvestigation.com/?p=152
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  • Cyrke 1 year ago
    So thrue! Great industry portrait, nicely done =)
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  • massimiliano cremonini 1 year ago
    amazingly true and outstanding facts.
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  • magnus teo 1 year ago
    Where'd everyone go? Where's my brief?
  • Greg Bolton 1 year ago
    LOL. In that order.
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  • Gary Holme plus 1 year ago
    The starboard side of the mammoth ship has a gaping fissure in the bulkhead, cargo holds one and two are filling with water and the officers are dancing in the ballroom drinking champagne. Sound familiar, big, stupid multi-nationals? GoodBye.
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  • Toad Mcreptile 1 year ago
    Trust a bunch of advertising halfwits to mistake this for an actual documentary when it is - in fact - an ad. Thus its only job in life is to be persuasive. And persuasive it is. But don't worry idiots, this isn't aimed at you. It's aimed at your clients. Haha.
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  • Joao Carlos Mosterio 1 year ago
    Adam Sefton, I agree with you.
  • Fabulous Killjoy 9 months ago
    cool profile pic.
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  • Jorge Molina Lamothe pro 1 year ago
    Sic transit gloria mundi
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  • Matías Halles 1 year ago
    oh and my brief? luckily i work in an agency where this won' happen <3
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  • anthony corsi 1 year ago
    This is retarded on several fronts. "New Media" and/or "Social Media" is just that. A form of media. It is the new media department. Content is still king, and if you don't have good content, no one will give a shit. I blame the clients before I blame the agencies, because they are the ones demanding the watered down concepts, and forcing messaging on people that it is not relevant, or just plain annoying. From what I've seen, most of these so called social media operations don't often come up with truly original content, the content they are pushing is as bad, and most often worse than traditional run of the mill ad agency work. They just don't seem to understand the art of story telling. Just because you seed the shit out of bad work in twitter, youtube, facebook and vimeo, and you get 100,000 views, it doesn't make it good, it just makes it watched. It is a mere impressions chase, just like traditional media departments. Albeit, traditional media departments with more discourse and better feedback. A good idea will still go viral, print, billboard, stunt, TV spot, or otherwise.

    Peaz.
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  • anthony corsi 1 year ago
    ... not to mention, this is just a longer format ad that has been disseminated through social media channels. It is a perfect example of the pot calling the kettle black.
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  • anthony corsi 1 year ago
    I'm looking at this clip of highlights from FITC (vimeo.com/5242229) and I'm seeing excessive partying, awards, and pretty much everything else this video is accusing agencies of.
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  • adgirl 1 year ago
    I think complaining about this film and then obsessively commenting about it, then going to the FITC site (6 hours after your rant) and trolling around for material is what I would call "retarded on several fronts."

    Great film FITC. It's causing people (good and bad) all over to talk about it...a good idea gone viral because of the content.
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  • Steven Hubert 1 year ago
    good promotion for FITC, unfortunately it was a bit a simplistic of a view of the problems going on at agencies.
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  • emadcoatings 1 year ago
    Dont make bad ads that make kittens cry :(
    radio ads
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  • Jorge Molina Lamothe pro 1 year ago
    Alea jacta est
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  • Michelle McCormack 1 year ago
    Power to the people!
  • christian schlaeffer 1 year ago
    content-creation is already for the prosumer and soon object-creation will be as well. people will only buy the powdercartridges for their makerbots.
    -> thingiverse.com/
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  • Combustion 1 year ago
    I pray for this.
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  • Scott Friedland 1 year ago
    Funny, Really Funny.
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  • igorsaraiva 1 year ago
    GREAAAAAAAAAAAAT IDEA. Loved the execution also!
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  • PRODIGI 1 year ago
    check this..THE LAST DJ CHRONICLES!
    vimeo.com/channels/ultimodj
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  • Roberto Delgado 1 year ago
    Good riddance...now all we need is examples of what the last advertising commercials looked like. That might be fun.
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  • Mark Bellusci plus 11 months ago
    I do freelance writing in big agencies. Yeah, this sounds about right.
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  • Fabulous Killjoy 9 months ago
    What's the use of Cannes, PIAF, AdFest, and D&AD having digital categories if most agencies are like mps+c? They won't ever, ever, ever win.
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