This "star studded" panel was held at the 2010 Game Developers Conference in San Francisco and included executives from social gaming developers Zynga, Crowdstar, Playfish, 6Waves, Playdom, Digital Chocolate and ngmoco. Moderated by Michael Arrington of TechCrunch, the panel was well attended and turned out to not only be insightful, but entertaining as well. The panel shared their unique insights in social gaming monetization and went on to discuss the main hurdles to ensuring the growth and success of social gaming in 2010 and beyond.