Kathryn Koegel, President of Primary Impact Research, presents the latest research on mobile marketing within the retail sector. The webinar, hosted by Placecast on March 18, 2010, gives insights into purchase behavior, media consumption, and consumer receptivity to retailers currently leveraging the always-on mobile device. The session also includes a location-based mobile case study providing data and key learning for retailers seeking to drive in-store foot traffic and sales.

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