L2 The Social Graph Clinic
January 29, 2010
NYU Stern
L2thinktank.com

How do I target and engage the right audience?
What are the right platforms and tools?
How do I find my online voice?
Who is doing this well?
How do I measure success?

LISTEN BEFORE YOU LEAP
LEARN FROM BRANDS WHO DO THIS WELL
AUTHENTICITY & TRANSPARENCY MATTER
FIND THE RIGHT VOICE
LEVERAGE YOUR AUDIENCE
HARNESSING CONVERSATIONS
MEASURE ... WITH PATIENCE
DON'T FEAR FAILURES
KEY SUCCESS FACTORS

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