"GOOD TO GREAT" : How little things can make a big difference...

"Good to Great" (Brand RMX Episode 2) gives us a glimpse into Jeff Staple's foundations and work ethic from his early design career at Rawkus Records in the mid 90's to his becoming one of the most influential people in street culture today.

In addition to being the founder and the Creative Director of Staple Design (Reed Space, Nike, LVMH, Levi's, Sony, Kia Soul) since 1997, Jeff Staple is also the owner of the Reed Space shops which can be found in New York and Tokyo.

In this conversation, Staple manages to inspire through his wisdom and attention to detail while not coming off as being preachy.

It's all about the small details!

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