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"GOOD TO GREAT" : How little things can make a big difference...

"Good to Great" (Brand RMX Episode 2) gives us a glimpse into Jeff Staple's foundations and work ethic from his early design career at Rawkus Records in the mid 90's to his becoming one of the most influential people in street culture today.

In addition to being the founder and the Creative Director of Staple Design (Reed Space, Nike, LVMH, Levi's, Sony, Kia Soul) since 1997, Jeff Staple is also the owner of the Reed Space shops which can be found in New York and Tokyo.

In this conversation, Staple manages to inspire through his wisdom and attention to detail while not coming off as being preachy.

It's all about the small details!

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  • Bafic. 1 year ago
    such a great video props on the direction!
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  • JΩ®D∆N 1 year ago
    Really inspiring video.
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  • Tyler JaCobi 1 year ago
    Very Informative.
    Mind If I Make A Post With This An A few Other Videos On My Blog?

    jusblowme.blogspot.com
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  • One Day NY plus 1 year ago
    Well spoken. Took the words right out of my mouth. Dope stuff guys.
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  • peacedate 1 year ago
    posted it to my place, too.
    314ced8.tumblr.com
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  • Ralph Moreau 1 year ago
    myyy god thank you for this. You guys are the type of people I need to be around. And I love the endnote left me with goosebumps, lovely production. peace
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  • Alain Mbouche 1 year ago
    by the way, where can we found your shirt !! it is awesome ! stpL ?
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  • Uploaded Mon March 22, 2010
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