After the award winning show 2008 at the Internationale Funkausstellung Berlin (IFA), Siemens continued to work with the creative team Franken Architekten, hauser lacour kommunikationsgestaltung and MESO Digital Interiors to further improve and enrich the presentation at IFA 2009.
MESO was contracted to deliver all of the exhibits shown in 2008 and to develop a series of additional exhibits. For the development of the 28 didactic and playful exhibits MESO was forced to dive deep into the world of household appliances, learning everything from the operating modes of refrigators and washing machines to coffee machines and vacuum cleaners, which proved to be an amazing world of its own.
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