This was part of a year long marketing program to increase traffic at retailers. Also, to develop an online database of Danner customers. The International Scout Rebuild was part of this promotion. Viewers could watch the rebuild online and vote on how the Scout was restored. At the end of the program one lucky winner would drive home the completely restored Danner Scout. This is only 1/25 web videos that lived on the Danner Expert Overhaul homepage.
Creative Director: Steve Flood
Director of Interviews: Matt Davis
Editor/DP/Audio/: Brian Brezinski
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