this is part of my job like director of Photography .
In ecuador, the film industry is not enought to can live only doing Features films , so we have to work doing DP in comercials spots .... But we are Lucky because like we are only 5 or 6 DPs for all country, we have enought job and we are a little fraternity all Dps ....
I like doing DP in comercials spots, because this give me a powerfull training ... i do almost 40 spots/year so this is a lot of think to test, lighting, etc , each spot is defferent to another, it is like do many small movies ...
In thoses projects, i try give the best of myself, giving creative look .....
with the Art director we plan the style , the kind of lighting, the "look" ... somes are look of 60s, other are very pop or 70´... enjoy