Sound branding is the planning and creation of a sound identity for brands according to their strategic guidelines. This results in a strengthened identity for the business and greater recognition and consistency. Proprietary music creation forms significant personal connections between the brands and the publics with which they relate.
Music can convey emotion, experience, involvement and exclusivity. Music fans are among the most loyal and passionate people in the world. What does this mean? We’re talking about this tool’s power to create loyalty and engagement. Brands can have this sustainable relationship with people. Music creates intimacy between the brand and its fans.
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