On 9th May 2008, Phil Powell, founder of WeMakeMedia, spoke to students at Lancaster University as part of the "Insight to Creative & Media Careers" event organised by CEEC.

As an experienced practitioner in New Media, Phil introduces a brief history of the industry, and then explores his 10 commandments for following a good work ethic, before concluding with some of his ideas about where the industry is heading in the future.

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