Irn-Bru, Scotland's other national drink, asked us to give them a presence at the World Cup. Tricky brief because as usual Scotland hadn't qualified. Nothing daunted we came up with a ripping wheeze: if we mated Brazilians with Scots, we could produce a team of world-beating footballers by 2034. We ran lonely hearts ads in Brazil's national newspaper O Globo, we flew a banner along Copacabana Beach, we created a Bruzilian name-generator online that was used thousands of times and we filmed a series of little videos and one TV commercial. The creative team was myself, art director Chris Scott and writer David Grenfell. The campaign won a Gold Lion at Cannes.

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