The Apture service allows web site publishers to easily find and incorporate multimedia content from the web into their site. Apture requires one line of javascript code to work. The service embeds dynamic links in the page that allow users to preview content from the outside sites in AJAX layers over the page content. Publishers can choose to automatically generate links from certain sites, e.g. YouTube and Wikipedia. They can also create links by selecting text on the page and finding the content they want to embed.

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