From 2005 to 2007 Discovery commissioned a number of short films to support its channel proposition – telling engaging people stories that are True to Life. The films – commissioned by Federico Gaggio (CD & EP) to a number of up and coming directors from the independent production and advertising sector – represent a form of 'Branded Content' a little ahead of its time.

A short film about Alexander Safoshkin, a Russian gymnast, directed by Johnny Green before he became a successful commercials director.

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