This evolved from an article I read in the German magazine »Stern« about a British organisation called »We are what we do«. Their main idea is that everyone can change the world a little to the better just by doing some things different in one's daily routine like using energy-saving-bulps or buying more fair-trade-products.
I used the organisation's philosophy as a starting point for this animated clip but I haven't developed it for or with »We are what we do«.
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