Mr. Lois thoughts on strong magazine design, one of many topics Scott Dadich gets him to touch on at F.I.T. on March 30, 2010 at 7PM to celebrate the release of "The Esquire Covers @ MOMA"

Don't miss part 1 here: vimeo.com/10417636, part 2 here: vimeo.com/10433465, and part 3: vimeo.com/10435575.

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