To create a TV campaign to communicate LTH's car battery top quality and experience as the #1 car battery brand in the market.
A concept oriented to the insight "Trust", which consummers want to have when buying this kind of products and when they have to pay a little more for quality.
The execution: Neighbors:
This is the story of 2 neighbors. One, the organized, "everything in its place" who does things the right way, and trusts LTH.
The other neighbor, the guy who doesn't know where is his head and just solves things the easy, fast way, he uses a generic car battery. Of course, the price, is more expensive than buying LTH.
Altavista films, with executive producer, David Lozano, produced this campaign, directed by Patrice Dinhut and photographed by ASC Director of Photography: Oliver Wood (Surrogates, The Bourne Ultimatum, Fantastic Four, etc).
Shot and postproduced in LAX.
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