Every society has structures which influence collective behavior. With all of the possible configurations of people in a population, the question emerges for designers of how to implement a method to use the collective information and create a successful design solution. We show how the fractal shape can emerge from a generative process that takes information on the scale of individuals or groups, and uses it to design a permanent infrastructure on the scale of a city. In this sense, we grow cities consisting of individuals and roads, starting from just individuals.
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