this was the winning film in the group commercial project for evo 3.0 // two in toronto. the winning team all won a license for one song at withetiquette.com/ and an awesome deal for shootQ for a year.

produced by steve, jim, danilo, mark, and todd.

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the challenge. create a 30 second commercial for one of the three pair of shoes; terra plana, paul smith, or converse.

the time. two hours, thirty minutes.

the gear. two 5d MKIIs with updated firmware. one monopod, one tripod. lenses included 24 f1.4, 35 f1.4, 50 f1.2, 135 f2.0, 70-200 f2.8, and 100 f2.8 macro.

limits. speak to the right demographic, storyboard the piece, produce, direct, and shoot the spot and then edit overnight.