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IBM Smarter Planet - Why Data Matters
Animation for a banner about energy, displaying daily energy use/load for New York City.
Concept: 3D energy squid (10sec. intro + 20sec. loop)
Database: Realtime Energy Grid Load NYC - Integrated Realtime Actual Load
Record: from 01/03/2010 to 22/03/2010
Art direction:
ogilvy.com