Carteco, a well-known architectural supplies brand commissioned us to brainstorm and produce its identity video. “Replace” is a mixed media production combining live shooting, computer graphic elements and motion graphics. It run briefly on national TV yet was mainly used online. “Replace” represents an impossible hypothesis; what if ice-melting was replaced by another fill in the blank melting phenomenon. Different phenomena, same context, same response; from raising awareness and the hysteria to indifference.

Credits:

CONCEPT / DIRECTION / DESIGN / ANIMATION / PRODUCTION: NOMINT nomint.gr
Direction: Christos Lefakis, Yannis Konstantinidis
Concept / Creative Direction: Christos Lefakis, Yannis Konstantinidis
Design / Compositing Team: Christos Lefakis, Yannis Konstantinidis, Aristotelis Maragos, Amy little
Music: Steven / My excuse
Voice over: Amy E. Little
Production Assistant: Pelina Makri

Screenings:

ONEDOTZERO 2009 / Adventures in Motion, London, September 2009
HAFF 2008 / 12th Holland Animation Festival, Utrecht, November 2008

Awards:
BRONZE AWARD / Motion Graphics European Design Awards 09
1st PRIZE / Motion Graphics Greek Design and Illustration Awards 09

Publications:
Stash issue #52

facebook.com/nomint

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