Altimeter Group is a strategy research and consulting firm focused on disruptive technologies. In this hour-long webinar, partners R "Ray" Wang and Jeremiah Owyang share a framework for Social CRM and dive deeper into its Marketing use cases. This webinar follows Altimeter Group's recently published open research report: "Social CRM: The New Rule of Relationship Management" which covers 18 uses cases of Social CRM from Marketing, Sales, Service & Support, Innovation, Collaboration, to Customer Experience.

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