As part of ARRI's ALEXA launch event in Los Angeles on Apr. 6, 2010, the short "World Cup" produced by Stargate Studios was screened at the Directors Guild theater for an audience of over 600 filmmakers. Directed by Sam Nicholson and shot by DP Dana Christiaansen, the film put the digital camera system through the paces from dark exteriors to bright daylight conditions. The lightweight camera captured the soccer-themed production handheld, on a tripod and on a Steadicam. Greenscreen compositing was performed on shots to test the camera's noise and create the stadium for the inspiring story.

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