The colour of the clothes you are wearing can be used to show your opinion to questions of political and social interest. Every month a new question could be posed. The climate of public opinion would be obvious in the streets. Who has which opinion? Fashion makes you talk with your neighbour even you don´t know the other. The fact of having different attitudes is assimilated into your visual everyday life - sometimes against one´s will. Tolerance can be practised without talking by accepting the others´ true colours.

starring: Laura Hita, Anita Montecucc, Nati (the real one), Ramsey Arnaoot, Brandon Joyce, Kathrin Megerle, Oliver Husain, Fede Vazquez Villarino, Lauren Ford and many others.

dance: Ivanna Bergese & Ryan Richle

voice: Florencia Allo, Anita Montecucc

sound & casting: Ramsey Arnaoot

translation: carlos alberto ulloa uribe, michael heydebreck

written, produced & directed by graw böckler

"ideas for europe - 24 commercial for a concept" is a graw böckler project. Commissioned by the 53rd International Short Film Festival Oberhausen 2007. Sponsored by the Federal Foreign Office of Germany.

more info at commercialforaconcept.com

available on the dvd "ideas for europe - 24 commercials for a concept", published by raumfuerprojektion.de

more by ida europa at grawboeckler.de

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