Margaret Byrne is Principal Consultant at UGM Consulting, and a regular presenter at the Asialink Leaders Program. In this video she debunks myths about the importance of etiquette when doing business in Asia, and instead emphasises the need for a broader shift in thinking and communication. She then gives her assessment of whether Australian businesses are understanding the importance of engaging with Asia.

For more information on the Asialink Leaders Program visit asialink.unimelb.edu.au/our_work/leaders

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