Sainsbury's Christmas 2009 campaign following Jamie Oliver as he spread some festive cheer (along with stilton, crackers, roast potatoes, parsnips...) across the British countryside.

Shot on multiple Sony XDCAM EX1 cameras utilising their portability and SXS card technology.

DropinDigital provided D.I.T. both on-location and in the studio using mobile Final Cut Studio suite.

D.I.T. Services: DropinDigital
Directed By: Peter Cattaneo
Production Co: Academy Films

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