Turning The Tide 2010 (April 15 10am)

PRESCRIPTIONS TO IMPROVE OCEAN'S HEALTH & THE NINE GORILLAS – w/Alex Bogusky

What will the loss of the ocean’s biodiversity cost us in the long term? What can we learn from what the ocean is telling us? Wildlife experts and conservationists link the health of our ocean’s species to our own survival.

Moderated by: John McCosker, Senior Scientist and Chair, Department of Aquatic Biology, California Academy of Sciences

Randall Arauz, President, PRETOMA, Costa Rica

Peter Knights, Executive Director, WildAid

Duane Silverstein, Executive Director, Seacology

Wallace “J.” Nichols, Senior Research Scientist, The Ocean Conservancy

THE NINE GORILLAS – A TOWN HALL DISCUSSION

Great innovation is often precipitated by great challenges. But to have the chance at innovation, we must first recognize these challenges. How will business create sustainable systems? How will business change

as consumers become more aware and involved? How will businesses weave moral purpose into their mission statements? Alex helps us identify the patterns of the new environment we all live in. The changes are many—and how we handle them will be the key not just to the survival of companies, but to our quality of life for generations.

Alex Bogusky, Chief Creative Insurgent, MDC Partners