Legendary lens manufacturer Zeiss has announced new compact primes and zoom lens both aimed at the cinema market. I believe planet5D is the first to show video shot with the new zoom! I was able to put the new 15.5-45mm zoom on my Canon EOS 5D Mark II and I shot some video with it at 24p - tho it is designed for the 1.6 crop and sensors like the Canon EOS 7D so the video shows a vignette. It is a beautiful lens and of course I wasn't able to really test it while on the show floor and the 5D2 doesn't do it justice (and surprisingly, they wouldn't let me bring it home LOL!). They estimate it will be priced in the 'low to mid $20k range'.